Welcome to the wonderful world of Internet Marketing. Finding success through dating sites isn't always easy. One of the best ways to approach finding love online is to look at it like an excercise in marketing. CupidsReviews.com provides you with access to hundreds or thousands of people out window shopping for other singles right now. You are given your own area to sell your wares and we know you have a product, and a damn good one I’d wager! Now it’s up to you figure out how best to sell it (ie. yourself) to the world!

First off, you have to figure out what to call your product. If you pick something improper, people might not understand what it is or what it does. If you make it something confusing, either too long or too archaic, it won’t stick in peoples minds. Make sure you don’t label your product “WeedWacker” if it doesn’t handle gardening. “X-Rated-Cutie” might not be the best choice if your product is of a conservative nature. Likewise, “Gym-Jim” would be hard to sell if it only came in the extra-large, comfy model. What’s in a name? A name is integral to your game so take your time and find one that’s right.

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Now that you have a great moniker it’s time to make it sticky. You need a catch phrase, a slogan, a tag line to tear up the town. Keep it short – seven words max. It should really grab people’s attention. It should be written in the active voice. It might have a call to action – asking people to do something, like smile at (your product) or send an email. It could be witty, if you’re skilled in funny business. It should say something about the product that’s true. If they’re repeating it on the way to work or singing it in the shower, you’ve got them!

The hard stats are never really as interesting as the rest of what you’re selling, such as cool names or tag lines. But some people just go straight for this section. How big is it? What makes it run? Is what you’re selling tall or short? Can it fit into the back seat of a Mini or is it more suited for an Escalade? What colors does it come in? Does it have attachments that must come as a package deal? What year was the model first produced? This section of the promotion of you product might be a little boring but it’s as important as any other part of your presentation. Accuracy is key because if they end up going through the effort to see the product and it turns out not to be as you detailed, it’s a real pain when they bring it back.

You will also be given a section where you can get away from the stats and tag lines and get a little more flowery and creative. By all means, take advantage of it. Not everyone is right into stats. They often just want a good story about what you’re trying to sell. They might like to know about the history and how it developed. You should talk about various important milestones and things that happened that have left a lasting impression on the product. People want to buy a product when they’re looking at it and smiling, so keep your text upbeat and positive. Like your tag line, you may want to include a call to action, and write in the active voice so that it will keep them from falling asleep before they buy. Try and write with both men and women in mind, even if you’re just trying to target one market. The balance will be appreciated by both sides and you’ll find more people are open to your ideas. This area needs to leave them speechless so write it up well.

The final area is of extreme importance to the vast majority of people who will be l look of your wares: the picture. This is the area that is the biggest draw and it needs extra attention. First off, this needs to be a picture of your product and not the one next door. If it doesn’t appear like it did in the picture when they go to get it, there will be hell to pay. Next, make sure it’s a clear picture. It should show the features of the product that someone would expect to see. If your product has an indentation in it and you think the notch will be there when a perspective buyer drops by, don’t use a photo editing program to blur it out or reduce the emphasis. This is the same thing as posting a phony picture, and we know that hell will be paid! Make sure the photo is recent and always have many backup photos, as well. You’ll want to play with them and constantly update them as different things catch the eyes of different people.

With that being said, you marketing mavens should be excited to get cracking. See the home page of CupidsReviews.com for some ideas on the best places to hock your merchandise. Good luck!