Match.com remains extremely popular, which is the biggest draw of this site. That's besides its matchmaking software, which is really its only special feature at this point. You can do free local searches, but that's about it in terms of what you can do without paying. You can't even reply to emails without upgrading first. The site has never had instant messaging or chat rooms and it seems to have done away with its online magazine. The site also seems to want to cash in even more on its consistent success at attracting visitors. Its site has increased by 30 percent, making it more expensive than many sites on the market.

